A solid marketing plan, backed by data from previous performance, is more important than ever.
This 42-page workbook helps you comb through campaign stats, coordinate the team, and answer marketing’s toughest questions: What worked? What content do you need? And what can you afford?
Annual marketing planning often swings between abstract brainstorming or 100+ slide decks that grow stale on the shared drive.
This workbook is different. You'll emerge with a simple, actionable plan that delivers lead targets, articulates campaign strategies, and prioritizes budget wisely.
This workbook includes:
Sponge helped us benchmark our marketing ops capabilities, it's been great to leverage their expertise. They're fantastic.
Margaret Irons, 3Pillar
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