A solid marketing plan, backed by data from previous performance, is more important than ever.
This 42-page workbook helps you comb through campaign stats, coordinate the team, and answer marketing’s toughest questions: What worked? What content do you need? And what can you afford?
Annual marketing planning often swings between abstract brainstorming or 100+ slide decks that grow stale on the shared drive.
This workbook is different. You'll emerge with a simple, actionable plan that delivers lead targets, articulates campaign strategies, and prioritizes budget wisely.
This workbook includes:
lead/opp calculators to hit revenue targets
group exercises that prompt honest conversations
a dashboard wireframe to track success
an annual budget template
Move beyond random acts of marketing.
Sponge.io helped us benchmark our marketing ops capabilities, it's been great to leverage their expertise. They're fantastic.
Margaret Irons, 3Pillar
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Annual Marketing Plan workbook
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Sponge.io is a marketing & revenue ops agency. We help companies move beyond random acts of marketing.