Template: Buyers Journey Content Map


Content marketing isn't a volume game – it's about perfectly anticipating your buyer's questions in the formats they trust most. 

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In this template:

Real talk: you don't need another infographic! 

This template shows you what content (and what formats) you need for each stage of the buying process. 

You'll instantly have a content marketing map that delivers a clear message to your persona. Even better, you'll know exactly which pieces you still need to meet buyer's demands. 


This template includes:

  • simple definitions of a 10-step buyers journey, so you're not wasting time debating stages
  • an audit template to quickly filter your assets by campaign theme, format, language, and readiness
  • a campaign theme template that helps you answer some of the toughest messaging questions: Who are we talking to? What do we need them to takeaway?

Move beyond random acts of marketing.

These templates guide every content project we start — from demand gen assets to web pages to new product logos.

- Michelle Gardner, Dir of Corporate Marketing & Communications, Logi Analytics

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template: buyers journey content map