Live Workshop:

Modeling & Forecasting Your Marketing Plan after Covid

Thursday, May 21 at 11am ET

Jess Sprinkel, Sponge

Shelby Dawirs, Sponge

In this workshop

As we rethink our marketing campaigns for 2020 (and beyond), the old assumptions we used to create lead and opportunity targets have changed.

Instead of missing the numbers week after week, it's time to recalculate and rally around new goals.

We'll discuss:

  • how conversion rates and lead metrics might have changed
  • how to create different demand gen models based on new assumptions
  • how to move past indecision, and double down on tactics that are fruitful


During this workshop, Jess will also walk you through her tried-and-true lead gen map.

You'll receive a copy of the template and fill in your assumptions in real time.

Ultimately you'll end this workshop with a new lead gen plan that considers your:

  • revenue targets
  • new longer sales cycles
  • and new funnel conversion rates

Register for the workshop


Can't make it? Register anyway and we'll send you the recording.

If you have questions or need assistance with registration, email us at